Program of the industry conference as part of the 3rd Polish-German Cycling Tourism Days

The conference is aimed at representatives of local and central government, entrepreneurs, and members of non-governmental organizations involved in cycling communication and tourism. At the conference, we will summarize our activities to date, which may serve as inspiration for national cycling policy, and at the same time we would like to draw attention to the challenges facing Poland and Europe. The conference will be held on February 27, 2026, at the headquarters of the Marshal's Office of the West Pomeranian Province at ul. Marszałka Józefa Piłsudskiego 40 in Szczecin, from 9:00 a.m. to 4:30 p.m. The event is part of the two-day 3rd Polish-German Cycling Tourism Days.

The conference will be held on February 27, 2026, at the headquarters of the Marshal's Office of the West Pomeranian Province at ul. Marszałka Józefa Piłsudskiego 40 in Szczecin, from 9:00 a.m. to 4:30 p.m.

Due to the limited number of places, it is necessary to register for participation and obtain confirmation of qualification.

The event is part of the two-day 3rd Polish-German Cycling Tourism Days and is co-financed by the European Union: from the project entitled "Cycling route around the Szczecin Lagoon" under the Interreg VI A Cooperation Program Mecklenburg-Western Pomerania / Brandenburg / Poland 2021-2027.

9:00–10:30 | OPENING SESSION AND DEVELOPMENT STRATEGIES

• 9:00–9:10 – Welcome
Olgierd Geblewicz, Marshal of the West Pomeranian Province

• 9:10–9:25 a.m. – Construction of the West Pomerania cycle route network – current status of work
Olgierd Geblewicz, Marshal of the West Pomeranian Province

• 9:25–9:35 – Plans for the development of bicycle routes in Mecklenburg-Western Pomerania
Ines Jesse, State Secretary at the Ministry of Economics, Infrastructure, Tourism, and Labor in the state of Mecklenburg-Western Pomerania.

• 9:35–9:50 – EuroVelo route network – challenges and prospects
Sylwia Skuta, Polish Tourist Organization

• 9:50–10:00 – Sub-strategy for Cycling Tourism in Poland
Miłosz Tatara, Polish Cycling Federation

• 10:00–10:30 – Debate: the potential of cycling tourism in the border area
Participants: Olgierd Geblewicz, Marshal of the West Pomeranian Province, Wanda Nowotarska, Marshal's Representative for Cycling, Eva Held, Landkreis Vorpommern-Greifswald, Olivier Schneider, French Foundation for Innovation in Active Mobility (FIMA), Sylwia Skuta Polish Tourist Organization, Tino Freißler German Cyclists' Association (ADFC), Anna Gardzińska Director of the ZROT Office .
Moderator: Tadeusz Mirski Polish Cycling Federation

10:30–11:00 | COFFEE BREAK

11:00–11:50 | DATA AND ANALYSIS

• 11:00–11:15 – Facts and data on cycling tourism in ADFC studies
Tino Freißler, German Cyclists' Association (ADFC)

• 11:15–11:25 – National platform with data on bicycle traffic, using France as an example
Olivier Schneider, French Foundation for Innovation in Active Mobility (FIMA)

• 11:25–11:40 – Numbers that drive change: how data from bicycle counters shape cycling policy in Western Pomerania
Marcin Wójciak, WIiT Bicycle Communication Office

• 11:40–11:50 – EuroVelo Barometer: EuroVelo 10
Olivier Fleurier, Jan Fischer, Eco-Counter

11:50–12:10 | COFFEE BREAK

12:10–1:00 p.m. | INSPIRATIONS AND TRENDS

• 12:10–12:20 – Building synergy around bicycle routes
Marta Kamińska, Lower Silesian Cycling Region

• 12:20–12:30 – How to encourage young people to take up cycle tourism
Michael Maier, German Cyclists' Association (ADFC)

• 12:30–12:40 p.m. – Making of: cooperative creation of themed cycling routes. The example of Berlin's industrial culture cycling routes
Antje Boshold, Berlin Center for Industrial Culture

• 12:40–12:50 p.m. – Following the trail of the old narrow-gauge railway
Teresa Furman, Semafor Association

• 12:50–13:00 – European Certification Standard: results of the EuroVelo 10 route quality survey
Wojciech Grela, WIiT Bicycle Communication Office

1:00–2:00 p.m. | LUNCH

WORKSHOPS (CHOICE OF)

• 2:00–4:00 p.m. – How to effectively sell a tourism product online
Facilitator: to be confirmed

• 2:00–3:30 p.m. – From counter to decision: how to design a bicycle traffic measurement system
Olivier Fleurier, Jan Fischer (Eco-Counter)

• 3:30–4:30 p. m. – Bicycle traffic measurement: more than just counters. What data is worth collecting and for what purpose
Olivier Schneider, French Foundation for Innovation in Active Mobility (FIMA)

Schedule of other events ofthe 3rd Polish-German Cycling Tourism Days (free admission)

Are you coming by bike? We invite you to use our parking facilities:

The Polish Tourist Organization is the honorary patron of the event.

National Geographic Traveler magazine is the media patron of the event.

The West Pomeranian Regional Tourist Organization is a partner of the event.